About Us

I've had my own e-commerce stores since 2005 and also work with a handful of select consulting clients to help them scientifically improve their conversion rates using my split-testing methodology.

I’ve worked with some of the world’s most sophisticated brands and many fast-growing ones you haven’t heard of yet. Double and often triple-digit improvements in conversion are the norm.

Because of the experience I’ve gained from working with dozens of e-commerce clients and running 3 of my own Shopify stores, I was inspired to create Shoptimized, the world’s first conversion-focused Shopify training.

The Shoptimized theme was originally a free bonus given away with the training but since then we've rebuilt it from the ground up and now it's a standalone product.

I have also gone on to create eCom Conversions,www.ecomconversions.com, the world’s first conversion rate optimization and split-testing training for Shopify store owners.

Further help

Want help boosting your store’s conversions? Get on the phone with me for an hour and I’ll give your store a full review and show you how to lift your sales. Click here for my One Hour Conversion Boost.

Don't Take Our Word For it! Here's What Our Customers Think:

This is gold! This is a very important part of the business. If your website isn’t converting your wasting money on traffic!

Deshayla Flowers

That being said… The Shoptimized theme is probably my favourite theme out on the market atm. Versatile, lots of customisation options and built with conversions in mind

Dima Kritchevski

This is bar-none the best theme I’ve seen to date. It’s fast on mobile AND desktop.

Josh Orion

I moved to Shoptimized exactly because it’s faster than what I was on before and needs less apps that slow the whole thing down. It’s even faster than out of the sandbox retina theme.

Rien Ennaa

We do 6-figures a month using Shoptimized. No complaints here. I’ve switched themes at least a dozen times but I always come back to Shoptimized because of its versatility and built-in marketing functions.

Srdjan Kokotovic

I use Shoptimized on all of my stores. I’ve tested a dozen different themes and this one converts the highest and has a lot of features built in so you don’t have to waste money on recurring app fees.

Tristan Broughton